9 proven methods for generating sales leads
In the digital age, businesses have more ways than ever to attract new customers. Which lead generation strategies, or channels, are the most successful? That often depends on who you are trying to...
View ArticleHow Intel’s CMO revitalized a ‘weak brand’
DANA POINT, Calif. -- When Steven Fund joined Intel as its CMO in the middle of 2014, the brand was in disarray. “Intel was known for what it was, not for what it is or where it’s heading,” he said at...
View ArticleWhy Facebook is overhauling video (again)
Facebook is overhauling its video platform in a bid to outmaneuver its competitors in social media and elevate itself as a premier video destination on large screens. Facebook this month has...
View ArticleHow Trillium Precise enhances customer interaction and satisfaction
Aiming to help organizations better understand and retain their customers, Syncsort company Trillium Software today introduced a new data-as-a-service (DaaS) solution that brings together online and...
View ArticleHow gamification improves customer engagement and retention
“Engaged consumers have a significant impact on your bottom line,” says Alex Gault, vice president of sales and marketing, DeepMarkit. “According to Gallup, brands that successfully engage their...
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7 hot marketing certifications and how they pay off
Hot marketing certifications and how they pay offImage by ThinkstockCertifications aren't a replacement for experience, but they are a great way to highlight your skillset and strengthen your...
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10 digital marketing jobs that top the pay scale
Digital marketing jobs that top the pay scaleImage by Thinkstock If you're looking for a hot career that combines cutting-edge technology with creativity, then digital marketing is the place to be....
View Article13 ways to make your inbound marketing stand out
Converting leads and contacts into customers continues to be the top marketing priority for many companies, according to HubSpot research. And organizations that focus on inbound – e.g. using content...
View Article12 digital marketing and customer experience tips for success
You put on a show in Vegas, you gotta give the crowd glitz. And that’s exactly what Adobe did with its recent Adobe Summit 2017, which featured a motivational talk from Peyton Manning, surprise...
View ArticleFacebook will let companies map online browsing to real-world sales
Retailers who want to know what brought people to shop in their physical retail stores have a new tool to try. Facebook has revised its analytics tools for businesses to show how user behavior online...
View Article10 content marketing and customer experience all-stars
I don’t go to marketing and tech conferences for the food, though the afternoon cookies can be delicious. I go for the tips and strategies, the latest trends and, most of all, the examples of...
View Article8 things CMOs need to know right now
What’s the best way for CMOs to evaluate marketing ROI? What will be the next big revolution in marketing? And what advice does James Corden of “Carpool Karaoke” fame have to give CMOs?Here are...
View ArticleOracle's next big business is selling your info
There’s a decent chance you're part of Oracle’s next big business. Not selling products to you, but selling you as a product. That's the idea behind the Oracle Data Cloud, a massive pool of...
View Article11 tips to create a must-see webinar
Webinars continue to be a good way for companies to engage with prospects and generate revenue. But you can’t just decide to have someone, even if it’s the CEO, chat about a topic a couple of days...
View ArticleMaking sense of the marketing technology glut
Overwhelmed by all the marketing technology ‘platforms,’ ‘solutions,’ and ‘tools’? You have reason to be.The marketing technology landscape has grown nearly 40 percent in the past year, from about...
View Article20 questions for screening a Salesforce Marketing Cloud consultant
Marketing Cloud projects have not been part of most consultancies’ Salesforce work, so they likely don’t have a lot of general experience. Further, because of the range of products and add-ons...
View ArticleCRM vs. marketing automation: What's the difference and which do you need?
The footprints of marketing automation and customer relationship management (CRM) systems seem to overlap — systems handle leads, contacts and companies — there’s sufficient vagueness and confusion on...
View ArticleDoes your IT roadmap include martech?
With the proliferation of advanced marketing technologies (martech 2.0) and the promise they hold to spur revenue growth by considerably improving customer experiences, IT departments must accept an...
View ArticleWhen every public screen is your personal screen
One screen, one user.But what happens when any screen can serve hundreds of users?In Steven Spielberg’s 2002 sci-fi movie, Minority Report, billboards could display customized ads that addressed each...
View ArticleMartech spending in 2018: What CIOs need to know
Forty-two percent of respondents to CIO's recent State of the CIO survey say that their marketing department currently has budget specifically earmarked for investments in technology products and...
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